No Finish Line is Nike's design vision for the next 50 years. Through exploratory. multilevel conversations encompassing both design and critical inputs to it like sport research. technology and manufacturing this research project celebrates 50 years of game-changing design and innovation in the service of athletes and sport. With a foreword by Nike's Chief Design Officer and specu-lative fictions by Geoff Manaugh. the book features essays by Sam Grawe (author. Nike: Better is Temporary) describing five major shifts design may undergo in the coming decades as it evolves from product to platform. performance to promise. elite to everyone. sustainable to symbiotic. and static to sensorial.